Let's read that text: “Best Buy Exclusive Includes: Andruil™ Sword Letter Opener (a $30 Value)”
Andruil™[sic]? Really? As John Cowan asked, "The Flame of the Wset"? On the one hand, this is so geeky it is perhaps embarrassing to have noticed it. On the other hand... dude!
(If you really are lost: the sword's name is Andúril, dammit!)